If you live on the San Francisco Peninsula and need a new iPhone, a Mac repair, or just a hands-on look at the latest Apple gear, Apple Store Hillsdale is one of the most convenient places to go. Located in San Mateo, California, this store has served Bay Area customers for years and moved into a bigger, more modern space in 2019.
This guide covers everything you need before you go: the address, store hours, phone number, available services, a short history, and practical tips.
Apple Store Hillsdale Address and Contact Details
Apple Hillsdale is inside the North Block of Hillsdale Shopping Center in San Mateo.
- Address: 60 31st Avenue, Suite K03, San Mateo, CA 94403
- Phone: (650) 645-4800
- Email for sign language interpreter requests: hillsdale@apple.com
The North Block is the outdoor section of the mall, connected to the older part by a dining terrace that crosses 31st Avenue. Look for the large glass storefront with the lit Apple logo.
Apple Store Hillsdale Hours
According to Apple’s official store page, the usual schedule is:
| Day | Hours |
|---|---|
| Monday to Saturday | 10:00 a.m. – 9:00 p.m. |
| Sunday | 11:00 a.m. – 7:00 p.m. |
Holiday and special-event hours can differ, so check Apple’s store page on the day you plan to visit.
Services at Apple Hillsdale
This store offers the full range of Apple retail services.
Shop by drop-in. Walk in and browse iPhone, iPad, Mac, Apple Watch, AirPods and accessories. Staff can help you compare models.
Genius Bar support. For repairs, battery issues, screen replacements or Apple Account problems, book a Genius Bar appointment first. Reserving ahead usually saves a long wait. If you want to prepare, read our guide on how to book a Genius Bar appointment.
Today at Apple sessions. These are free in-store sessions where you can learn photography, creative skills, and how to get more from your devices. You can sign up through Apple’s website, and our post on Today at Apple sessions explains what to expect.
Apple Vision Pro demos. The store lists Vision Pro demos as available. Book a slot online to try it in person.
Order pickup. Buy online, then collect your order at the store. This is handy when you want a specific model quickly.
Trade-in and carrier deals. Apple advertises trade-in credit toward a new iPhone, and the amount depends on your device and carrier. Before you go, read how to get the best iPhone trade-in value.
Education pricing and financing. Students and educators can save on Mac, iPad and Apple Watch. Verifying your eligibility online before visiting saves time at checkout.
A Short History of Apple Hillsdale
The original Apple Store at Hillsdale opened in September 2008 inside the main mall. Over time it became one of the smaller and older Apple stores in the Bay Area, with a narrow and deep layout that felt cramped compared with newer designs.
In 2019, Apple received a permit worth about $6 million to build out a new space in the North Block, which replaced the former Sears building. The new store opened on December 7, 2019, and was described as the 10th Bay Area store to use Apple’s latest retail design. It has a panoramic glass front, a video wall, a Today at Apple forum and Avenue-style display shelving along the walls.
What Else Is Nearby?
The North Block also has entertainment and shopping options, including a Cinépolis movie theater, a bowling venue, West Elm and lululemon. That makes it easy to combine a repair appointment or purchase with lunch, a movie or other errands.
Tips for Visiting Apple Store Hillsdale
- Book ahead for repairs. Genius Bar slots fill up, especially on weekends and after new product launches.
- Back up your device. Back up to iCloud or your computer before any service visit.
- Bring your ID and Apple Account details. You will need them for pickups, trade-ins and some repairs.
- Visit on a weekday. Weekday mornings are generally calmer than weekends and evenings.
- Check current hours. Hours can change on holidays and during events.
Frequently Asked Questions
Where is Apple Store Hillsdale located?
It is at 60 31st Avenue, Suite K03, San Mateo, CA 94403, in the North Block of Hillsdale Shopping Center.
What are the Apple Store Hillsdale hours?
The usual hours are 10:00 a.m. to 9:00 p.m. Monday to Saturday and 11:00 a.m. to 7:00 p.m. on Sunday. Confirm on Apple’s website before you travel.
What is the Apple Hillsdale phone number?
You can call the store at (650) 645-4800.
Does Apple Store Hillsdale have a Genius Bar?
Yes. Genius Bar support is available by appointment.
Can I try Apple Vision Pro at Hillsdale?
Apple lists Vision Pro demos as available at this store. Book a session online.
When did the new Apple Hillsdale store open?
The relocated store opened on December 7, 2019, replacing the older location inside the main mall.
Final Thoughts
Apple Store Hillsdale is a practical choice for shopping, support and learning in San Mateo. Check the hours, book a Genius Bar slot if you need a repair, and consider a Today at Apple session while you are there.
